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Why is my skincare routine not working?

9 July 2018 | Ahmed Al Saraf

Why Your Skincare Routine Isn’t Working – And What To Do About It

Your skin is unique to you – so why isn’t your skincare routine? If you’re wondering why your current products aren’t delivering the glow or clarity they promise, the issue may lie in a mismatch between your skin’s needs and your routine. At Omniya Clinic, we see this all the time – clients investing in well-marketed products that aren’t formulated for their skin type, conditions, or lifestyle. Let’s explore why your skincare routine might not be working and what can be done to fix it.

1. Your Skin’s Needs Change with the Seasons

Just like your wardrobe, your skincare should adapt to the weather. During winter, skin tends to be drier and more sensitive – requiring richer moisturisers and hydration-focused products. In summer, sweat, humidity and SPF use can trigger congestion or oil imbalance, which calls for lighter textures and balancing formulations. If your products stay the same year-round, your skin might not be getting what it needs when it needs it.

2. You Haven’t Given Your Skin Enough Time

Consistency is key. Many high-street products need at least 4–6 weeks to show visible results, especially when tackling pigmentation, acne, or texture. Jumping from one trend to another – or layering too many new actives at once – can overwhelm the skin barrier and delay results. At Omniya, our skin specialists recommend a more measured, expert-led approach that gives your skin time to respond.

3. High-Street Products Can’t Penetrate Deep Enough

Even when ingredients are great, many high-street formulas are watered down or limited by safety regulations. That means they often work only at the surface level – cleansing, lightly exfoliating or hydrating – but they can’t penetrate the dermis to stimulate real repair. Professional treatments like chemical peels and injectable moisturisers such as Profhilo and Aquagold offer deeper stimulation and long-lasting results.

4. You’re Not Treating the Right Skin Concern

Many skincare products offer generic claims like “brightening” or “hydrating” – but what if your skin’s real issue is hormonal imbalance, inflammation, or post-acne scarring? Without a proper diagnosis, even premium products may miss the mark. Seeing a skincare expert means understanding the root of your concerns and getting targeted recommendations that actually work.

5. You Need a Personalised Plan – Not a Viral One

Social media is full of influencers showing off their 10-step routines. But your skin isn’t theirs – and what works for one person may trigger breakouts, redness, or dryness for another. At Omniya, our free skin consultations help you cut through the noise and discover what your skin actually needs – not what’s trending on TikTok.

6. Your Routine May Lack Clinical Strength

High-street skincare is developed for mass tolerance, which often means active ingredients are included at lower concentrations. In contrast, our treatments and medical-grade skincare lines (like Obagi or ZO Skin Health) deliver therapeutic results – backed by science and applied by professionals. For example, our HydraFacial combines exfoliation, extraction, hydration, and LED Light Therapy to dramatically improve texture and clarity in one session.

7. You Might Be Skipping Professional Treatments

No matter how good your at-home routine is, there’s a limit to what it can achieve. Microneedling, polynucleotide injections, and advanced facials like OmniJuve can reach layers of the skin that no cream can. These treatments stimulate collagen, repair the skin barrier, and restore hydration in ways that over-the-counter products simply can’t match.

8. Your Skin Could Benefit from Expert Monitoring

Skin evolves over time – due to age, hormones, lifestyle and environment. What worked last year might not work today. That’s why ongoing consultations with a skin specialist help to track progress, adjust your plan, and fine-tune your treatments to stay ahead of any changes. We’ll help you learn when to switch products, when to intensify or simplify, and when to explore new options.

9. Treat Your Skin to Real Science

If you’ve been investing time and money into skincare that’s just not delivering, don’t write off your skin – it may simply need the right ingredients, in the right doses, with the right support. Treatments like Light Eyes, Mesotherapy, or WOW Fusion bring powerful, rejuvenating ingredients where your skin needs them most – the dermis.

10. Ready to Build Your Own Skin Strategy?

Your skincare routine isn’t working because it’s a skincare routine – not your skincare routine. At Omniya, we treat your skin like the individual ecosystem it is. Our team will help you create a treatment strategy that goes beyond the shelf – and into real results.

Contact us or call 020 7584 4777 to book your free consultation and get expert advice, customised skincare, and a plan that evolves with you.

Ahmed Al Saraf

Ahmed Al Saraf, co-founder and Superintendent Pharmacist of Omniya Clinic, brings decades of knowledge in functional and hormone medicine, aesthetic treatments, and cutting-edge pharmaceutical practices. Under his guidance, Omniya has become a leading clinic for patients seeking advanced aesthetic, medical, hormone related therapies and pharmaceutical services. Ahmed’s dedication to expanding the clinic’s healthcare vision continues to drive Omniya’s success and innovation in the field.


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